WHAT
Final project
MY ROLE
UX / UI
WHERE
Netcraft Academy
WHEN
2024
overview
The project aimed to develop a home design platform for users want to create their own home designs and find inspiration.
Through comprehensive user research, we identified
key pain points and introduced useful features,
such as AI-based inspiration buttons.
The design process prioritized creating a user-friendly and straightforward interface. Additionally, we collaborated with businesses in the home design industry to provide users with the option to purchase items they selected while designing on the platform.
Problem
A well-designed house is a dream and inspiration for many people. However, not everyone can afford the services of a designer. These individuals wish to purchase furniture and decorative items, but they often lack the imagination and knowledge needed to select items that complement their home’s style or to create a cohesive and harmonious look among all the items.
research goals
Understand the challenges and needs of individuals purchasing home furniture without the assistance of a designer or architect.
Identify the challenges people face when purchasing furniture and home decor items.
Investigate current solutions and analyze how they address the problem at hand.
RESEARCH
I conducted in-depth interviews
with four women who moved in the past year and had to design their homes and purchase furniture and décor items on their own,
without professional assistance.
The interviews featured open-ended questions that addressed the purchasing process, the challenges they faced, their considerations, and what ultimately influenced their decisions.
Hadassah, 24 Years Old
often, I find myself debating between items and end up not purchasing anything.
recently moved and bought a wardrobe for the house
Sara, 32 Years Old
I faced a tough decision during the purchase and considered canceling the deal because I felt uncertain about the product.
purchased home furniture after moving house
Miriam, 52 years old
I bought the bed after much thought, and I decided to design the room around it.
Purchased 3 guest beds recently
Hani, 34 Years Old
The store owners did not understand my needs and failed to provide a solution for matching the furniture to my house.
purchased beds for children's rooms after building a new house.
Competitor analysis
It is easy to find websites that offer assistance to users with apartment plans or blueprints. However, I have not found a site that provides support without requiring a blueprint. Additionally, the existing interfaces tend to be complicated and often lead to confusion and uncertainty about how to navigate them.
Research results
Key findings from interviews
Main Difficulty
Adaptation to existing design
The interviewees stated that the main difficulty was that there was no response from the store owners during the purchase process to adapt the furniture to the home in terms of design
Additional Difficulty
Adaptation to the size of the house
The interviewees mentioned another difficulty: there is no response from the store owners to match the size of the furniture to the size of the space
- lack of
design
knowledge
- Process
inefficiencies
- Lack of
resources
- No possibility
of
visualization
PERSONA
Name: Yael
Status: Married + 2
Occupation: software developer in a high-tech office
Yael moved to a new apartment that she rented from a contractor about a month ago.
- Furnish the new house completely with suitable furniture and design items.
- She doesn't have enough time to shop around and look for options.
- She wants advice on which furniture will perfectly suit her house.
- to Furnish her home with modern furniture pieces that reflect her personal style and are uniform in design.
- to Purchase high-quality furniture and reputable, reliable notebooks available in the market.
- to Select furniture that is appropriately sized for the space in her home.
- I often spend a lot of time searching for furniture.
- I lack confidence that the products are of high quality and come from reliable companies.
- I fear that the furniture may not match my style and personal taste.
- I also worry that the furniture won't fit the dimensions of my home.
user flow
solution
- cater to users who only have a space image and no plans or drawing
- straightforward and user-friendly process
- fitting furniture to the size of the room
user inputs walls dimensions
The system identifies furniture that is appropriately sized
- Adding furniture and design elements to get inspiration
store
- AI-powered system that allows you to design your home with just the push of a button
Get design
- A sense of safety for users when choosing furniture and accessories, allowing them to gather more information about their favorite items.
Collaboration with dependable and high-quality brands in the home furnishings and home design
style guide
colour palette
#006D77
#B4BFC1
#006D77
typography
Ubuntu
Aa123
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Aa123
componantse
store
store
Get design
Get design
self REFLECTION
In this project I learned a great deal about usability, functionality, and components that serve the user.
To be honest, at first, I characterized and designed this platform differently, and after completing it, I felt it was not good enough and it troubled me. After some reflection and thought, I approached the project anew and built a new specification, one that is better, more functional, and clearer for the user.
I also took the design in a different direction and redesigned it, the previous colors were warm tones that conveyed a sense of homeliness and comfort, while the new colors, with green, give the user a feeling of freshness and design innovation.
This is the goal of the platform: to refresh the home independently while ensuring functionality and a wonderful user experience.
