WHAT
Design project
MY ROLE
UX / UI
WHERE
Netcraft Academy
WHEN
2023
overview
overview
An electric vehicle was a dream for me, as it was for many people.
The new Hyundai Ioniq is a powerful and technologically advanced car.
The many innovations it brought were not properly presented on the Hyundai Ioniq website, so I decided to take it a step further and redesign and recharacterize it to ensure a guaranteed and beautiful result, and to ensure that all the new functions are well understood by the website’s users.
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inter
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Desktop version
Desktop version
- Dasign
- Technology
- Safty
- Charging
- Sustainabiliti
- Space
Parametric Pixel
Visual identity of IONIQ 5
The interplay of Parametric Pixels represents the visual identity of the IONIQ 5. It’s unique exterior design is characterized by clean and sharp lines, creating a sleek and sophisticated look.
A home away from home with spacious and customizable interior
Power sliding rear seats
The rear-seats can be manually reclined and power-slide up to 135 mm.
Relaxation comfort seat
The seats recline to the optimum angle, offering a weightless feeling.
Make your own contented mobility life
E-GMP modularize parts and help maximizing the interior space.
A home away from home with spacious and customizable interior
Power sliding rear seats
The rear-seats can be manually reclined and power-slide up to 135 mm.
Relaxation comfort seat
The seats recline to the optimum angle, offering a weightless feeling.
Make your own contented mobility life
E-GMP modularize parts and help maximizing the interior space.
Uncompromising safety
Hyundai SmartSense
Driver Attention Warning (DAW).
Rear Cross-Traffic Collision-Avoidance Assist (RCCA).
Blind Spot Collision-Avoidance Assist (BCA).
Lane Keeping Assist (LKA).
Ultra-fast battery charging
111 km
18 minutes
Leading the charge into the electric era with E-GMP.
“ It’s easy for everyone to think about creating a sustainable world, but ‘thinking’ and ‘acting’ draws very different results.”
Eco-friendly lifestyle without limits
Eco Friendly Leather
The leather used in the IONIQ 5’s interior is dyed using flaxseed oil
Eco Friendly fabric
The fabric made from recycled PET bottles are used on the seats and door armrests
Bio Paint
The IONIQ 5's surfaces such are coated with bio paint that includes oil extractions from plants such as rape flowers and corn
mobile version
Parametric Pixel
Visual identity of IONIQ 5
The interplay of Parametric Pixels represents the visual identity of the IONIQ 5. It’s unique exterior design is characterized by clean and sharp lines, creating a sleek and sophisticated look.
A home away from home with
spacious and customizable interior
Power sliding rear seats
The rear-seats can be manually reclined and power-slide up to 135 mm.
Relaxation comfort seat
The seats recline to the optimum angle, offering a weightless feeling.
Make your own contented mobility life
E-GMP modularize parts and help maximizing the interior space.
Uncompromising safety
Hyundai SmartSense
Driver Attention Warning (DAW).
Rear Cross-Traffic Collision-Avoidance Assist (RCCA).
Blind Spot Collision-Avoidance Assist (BCA).
Lane Keeping Assist (LKA).
Smart Cruise Control with Stop & Go (SCC w/ S&G).
- Overview
- Style Guide
- Desktop Version
- Desktop Version
- Mobile Version
- Self-reflection
self REFLECTION
Throughout this project, I realized that great design starts with simplicity and a reduction of visual noise.
I learned that creating a clear and effective user experience often involves filtering, refining, and thoughtfully selecting what truly matters.
I came to understand the importance of visual hierarchy, smart organization, and presenting information in a way that naturally guides the eye.
Ultimately, I discovered that even the most powerful products benefit from a clean, minimalist design—one that doesn’t overshadow the product but instead allows it to shine, speak for itself, and fulfill its intended purpose.
